How Architecture Firms Can Create a Website That Wins Clients
When building a website, how do you create a platform for your firm that’s captivating, informative, and a solid testament to your unique style? Nowadays, your website is the portal through which clients first experience your business. If you want to revamp your website this year, here are our top suggestions for architects to help turn your website viewers into loyal clients.
1. Big Architectural Images, Bigger Impact
This small change will dramatically elevate your architecture firm's online presence: use larger images. Swap small pictures for crisp, full-screen hero shots on your website. This will amplify your business’s impact and captivate visitors' attention as they’re first getting to know you. Bigger images make a bolder statement.
2. Minimize Your Architectural Portfolio for Better Lead Gen
Revamp your architectural portfolio by strategically trimming down your projects page. Research shows that the magic number of projects to showcase is nine. Get specific on what work you want to show off; featuring too many projects is overwhelming and clouds the impact your work should have on its viewers.
3. Use Less Copy to Amplify Your Firm’s Message
Cutting down on verbiage improves the user experience and communicates a sense of sophistication. Too much text can overwhelm visitors, diluting the visual impact of your designs. By prioritizing succinct and impactful content, your work moves to center stage, making your website more engaging and memorable. Clarity and brevity always resonate more than confusion and clutter.
4. Master Planning is in the Details: Enhance Your Project Descriptions
Architects' passion for project details is unparalleled. Clients enjoy learning about specific details that showcase the depth of your work. With project details, balance is critical; too much info can suffocate the goal of showing off your project. Select key elements such as square footage, project type, location, principal architect, and project challenges overcome.
5. Show Off the Architects Behind the Plans
Feature your team throughout your website – it may break traditions, but it’s vital. People connect with faces. Not only does this help personalize your firm, but it also establishes connections and helps build trust with your potential clients. Folks want to see the faces behind the work, fostering a relatable and approachable image for your architecture firm.
6. Visual Storytelling: The Influence of Project Renderings on Your Website
For viewers, your architectural work will come to life through project renderings. These visuals illustrate your team's technical expertise and offer a sneak peek into your process. Including renderings on your website provides potential clients with a journey into what it’s actually like to work with you.
7. Your Brand’s Design Philosophy Should be Center Stage
If you want your website to be successful, your architectural approach has to shine through. Make it a point to spotlight what sets your firm’s process apart and what features define the client experience. A clear portrayal of your unique approach will resonate with potential clients and help them envision the value of working with you.
In the ever-evolving world of architecture, your website is the gateway to showcasing your firm's brilliance. Elevate your online presence, captivate your audience, and turn viewers into clients with these strategic tips. Curious to learn more about our marketing recommendations for architects?