Top Things to Consider When Building Your Marketing Plan
Building a marketing plan can be a daunting task for any business owner. At Clever Punch, we have worked with enough businesses to know what works and what doesn’t when it comes to marketing. Here are our thoughts on what business owners should (and shouldn’t) consider when it comes to crafting their marketing plans.
Social Media Shouldn’t Be Your Only Source of Marketing – Here’s Why
While social media can be an effective tool for reaching customers, it’s not the only (or best) option. Depending on your industry, other forms of marketing – such as snail mail or networking – may be less time consuming and more effective to reach your target market. In this day and age, something as simple as a handwritten card and a face-to-face interaction at an event can make a strong impression on a potential client, motivating them to want to act on these thoughtful gestures.
Business Owners Shouldn’t Sell Themselves Short When it Comes to Their Ideas
As a business owner, you know your industry and your customers better than anyone else. Don’t be intimidated by the thought of coming up with a marketing plan, and don’t be afraid to ask for help (hint hint) when you need it! Many business owners have great ideas. You don’t have to hire an expensive agency to tell you what your customers want to see and hear. The best marketing plans are straightforward and actionable.
“Old School Marketing” Still Works – Don’t Overlook These Tactics
While new technology and the internet have created many new opportunities for innovative marketing, these aren’t always the best choice for your business. Traditional marketing methods, like networking events, cold calling, and building a mailing list can work wonders when it comes to attracting new customers. The best marketing strategy, however, will vary depending on the type of business and target audience – so it’s important to consider all options and choose the approach best tailored to your business.
Where We Come In
At Clever Punch, we understand that building a marketing strategy can be a challenge, which is why we’re offering free marketing plans to business owners (for a limited time). It takes less than two minutes to answer a short series of questions and based on your responses, we will email you a custom marketing plan with our recommendations suited to your business and designed to help you achieve your goals.
What’s the catch? There is none. You may consider Clever Punch as the team to implement your marketing plan, so if you want to schedule a call to discuss further and see if we’re a good fit, you’re welcome to. Otherwise, we’ll leave you alone, we promise!
Answer a series of questions in less than 2 minutes and we will email you a custom marketing plan, tailored to your responses and industry. Let’s help you find the lowest hanging fruit, and implement the best marketing strategy for your business.