Client Case Study | McCarthy Companies
One of the most important components of marketing is the ability to problem-solve. When we work with clients, we have to remember that each business has a unique context that comes with a unique set of needs. We’ve been shining the spotlight on local-to-Ventura developer McCarthy Companies – here’s some insight into how we’ve helped their marketing efforts seamlessly communicate the passionate, down-to-earth business they are.
How We Got Started
McCarthy Companies found Clever Punch through a simple Google search – they were looking for a marketing agency to support their needs as a growing company of developers, handling significant projects with serious contracts. They felt that their online and professional presence didn’t quite match the type of business that they are; they knew they needed to level up their marketing to keep winning bids against large SoCal developers. Clever Punch was able to serve as a second set of eyes on their pitch decks and proposals, both from a copy and design standpoint, along with a branding upgrade and website refresh. We were thrilled to get to work with McCarthy.
How We’ve Helped
Since working with McCarthy Companies, our team has helped them with ongoing support, as well as different projects and design needs that come up. The problem? McCarthy Companies needed their marketing to level up to their big-picture business goals. Our solution? A specific marketing plan that would set them up for success in achieving those goals. We’ve been working with them for 18 months and have accomplished two big-picture marketing phases during that time: general branding (logo work, brand guidelines, website audits) and ongoing marketing services (check-in calls, social media content, blog writing, etc.).
So far, McCarthy’s package has included a logo refresh and brand guidelines document, a full website audit, weekly social media engagement across Instagram, Facebook, and LinkedIn, 8 technical website articles, 8 mass email campaigns, and 3 professional photoshoots. Our team has also created new job site signs, designed and facilitated biweekly print ads, and drawn up monthly reports that track our projects’ success. We’ve also completed custom email signatures, business cards, designed letterheads, written copy for company updates, organized and executed a promotional video, and designed a beautiful booklet for their team to leave with prospective clients. There’s a lot more on the way, and we’re energized and ready to continue helping McCarthy Companies achieve their marketing goals so that they can focus on their business.
A Wonderful Working Relationship
Working with McCarthy Companies has been a seamless experience. They came to us with clear and cohesive goals, and we responded with straightforward, actionable solutions. We’re motivated by business owners with a precise vision for their company – and McCarthy Companies is no exception. The passion they carry for their work is contagious, and it’s an absolute pleasure to work with them to bring their marketing to the next level.
If you’re looking to upgrade your business’ marketing but don’t know where to start – we get it. Right now, we’re offering complimentary marketing plans to address business roadblocks. The catch? There is none. If you’re interested, please answer these series of questions, and we’ll do the work so you can focus on yours.