2021 Clever Punch Highlights
The Proof Is In The Punch
This year was a busy one for us at Clever Punch, with a focus on growth both within our team and externally with the clients we help. In 2021 we worked with 25 clients and completed 13 rebrands, designed and built 13 new websites, and produced three stunning videos. Our team wrote and published 111 blog articles, 102 email newsletters, 764 social media posts, and captions, and we more than doubled our sales from 2020 (for the second year in a row.) Just like a body, all of this output required some internal maintenance and nourishment, so a big focus this year was within the company.
A Foundation Built For Growth
Growth internally included growing our team of account managers and freelancers, along with tightening our systems and processes. How we build a website, how we carry out new branding, how we produce a video or photoshoot...they are built out processes and checklists now, so that our team can be more autonomous, consistent, and efficient. It’s exciting to be getting over that hump of, “how do I take what we do and train a team without sacrificing quality?” But we are THERE and therefore capable of a lot more growth in 2022!
Winner, Winner
Considering the year’s milestones, the awards we received were a major highlight; a Gold Award for our Bruce Giffin interview, “Built to Last” for Giffin & Crane, and a Platinum Award for our, “Welcome to Sunnybrook” video, in the sports category from the Hermes Creative Awards. Later on, we took home a 2021 Gold Viddy Award for our, “A Day in the Life” documentary produced for our clients at Sonoma Valley Stables.
Our clients also received notable recognition. This October, four Clever Punch clients earned recognition at the annual SBCA’s Construction Awards for their exceptional contributions to the AEC industries. These awards are well deserved and it’s a privilege to play a small part in our client’s success.
Broadening Our Horizons To Help More Industries
Additionally, we’re excited to be offering our custom-tailored marketing to service-based businesses outside of building and construction. This year has shown us that our tried and true methodology of concise, succinct, and creative marketing strategies can be applied to a wide variety of industries, and we’re looking forward to helping support business owners in their growth.
Marketing That Isn’t Annoying
Are you a service-based business owner looking for a simple, yet professional marketing strategy so you can attract the clients you want and stay top of mind in your industry? Let’s chat and see if our nontraditional approach could work for you. As we say --the proof is in the punch.