Professional Services
The Weiser Agency
Insurance Agency
Santa Barbara, California
“Finally, a marketing firm that really wants to understand the core business before putting together a marketing strategy. Love working with this creative, responsive and organized team. Only been a few months and I already feel Clever Punch is a vital member of our business strategy and growth.”
Kelly L. Weiser | Managing Partner
1. Brand Guidelines
Services include:
The Weiser Agency is a comprehensive insurance agency serving a discerning clientele based in Santa Barbara and Montecito. Our team did not make any changes to their logo but instead compiled brand guidelines that convey Weiser’s high-caliber capabilities. Also included:
Creating a mood board based on what we knew about the client's desired look and feel.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.
2. Website Transfer
theweiseragency.com | Services include:
Our client at The Weiser Agency didn’t want to make any changes to their website; they only wanted to get it on a platform for their marketing team to manage on an ongoing basis. Our work included:
Transferring website content as-is onto Squarespace’s platform
Mobile and SEO optimization
Coordinating with the client to make any adjustments
Website launch and ongoing management
3. Social Media
Services include:
Our strategy for Weiser’s social media was to produce high-quality images and discerning, educational copy. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes:
Regular check-in calls to discuss strategy and projects
Batching content to fill the 9 spots on the grid
Custom copywriting in distinct brand voice
Client approval of every image and caption before posting
Weekly stories featuring company updates, insurance tips, and more.
4. Blogs & Email Campaigns
Services include:
We created ongoing marketing materials to engage Weiser’s audience and convey their expertise. Monthly email newsletters include:
Industry insights & updates
Team member spotlights
Educational articles & information
Graphic Design Samples
Print Materials
Professional Photography
Email Signatures
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