Lifestyle & Hospitality

Santa Barbara
Public Market

Public Market Food Hall
Santa Barbara, California

1. New Website

Services include:

To bring the Santa Barbara Public Market's vision to life, we created a brand-new website from the ground up. The market's dedication to showcasing the bounty of California’s Central Coast inspired the website’s vibrant and inviting design. By collaborating closely with the client, we crafted a digital experience that reflects the market's unique atmosphere and offerings. Our services included:

  • Designing the website layout

  • Copywriting based on the client’s brand voice

  • Building the custom website in Squarespace

  • Reviewing with the client in real-time via ZOOM

  • Optimizing the site for basic SEO tactics

2. Email Campaigns

Services include:

Engaging, visually appealing, and informative content connects readers to your brand. For the Santa Barbara Public Market, email campaigns aimed to provide free and resourceful information that's also enjoyable to read. Our process includes:

  • Check-in calls where we pitched 2 blog ideas and discussed email strategy

  • Gathering the client’s insights on industry information relevant to blog topics

  • Crafting stunning monthly email newsletters

3. Graphic Design

Services include:

Since the Santa Barbara Public Market interacts directly with the community, beautiful graphic design was key to their marketing strategy. We collaborated with the client to design brochures, graphics, direct mail material, and more. This service includes:

  • Creative direction with copy and design elements

  • Real-time reviews with the client

  • Ongoing revisions and print-ready deliverables once the project is finalized

3. Social Media

Services include:

Our strategy for the Santa Barbara Public Market’s social media presence was to showcase their vibrant food hall with high-quality, professional photography combined with engaging and concise copy that captured their unique atmosphere. The process included:

  • Check-in calls to discuss strategy and events

  • Photo selection

  • Batching content to fill the 9 spots on the grid

  • Client approval of every image and caption before posting

Want to see more?

This is just the foundation — explore more of our craftsmanship below.