Professional Services

Santa Barbara Contractors Association

Non-Profit Organization
Santa Barbara, CA

“Since our collaboration began, we've experienced a tremendous transformation in our organization's image, mainly due to the outstanding work Clever Punch has delivered. The team's efforts have been instrumental in revitalizing our overall look and establishing a more refreshed brand image in the market.”

Isabel Larriba | Board Member, SBCA

1. Brand Guidelines

Services include:

The Santa Barbara Contractors Association represents and supports the construction industry on California’s Central Coast. The client wasn’t looking to make any changes to their logo, but we supported them in organizing a cohesive brand guidelines document to guide all content design moving forward. The process also included…

Creating a mood board based on what we knew about the client's desired look and feel.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.

2. New Website

Services include:

We designed and built SBCA’s new website from the ground up. The business needed a platform that boasted of its longstanding presence while also being user-friendly for its members. By working closely with the client, we created something that would help the SBCA stand out amongst competitors. Other services included:

Designing the website layout
Copywriting based on the client’s brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics
Ongoing maintenance support

3. Social Media

Services include:

Our strategy for the SBCA’s social media presence is to represent their work with high-quality, professional photography and graphics combined with eloquent and concise copy written in their brand voice. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes…

Monthly check-in calls to discuss strategy and projects
Regular professional photoshoots
Batching content to fill the 9 spots on the grid
Client approval of every image and caption before posting

4. Graphic Design

Services include:

When the client came to us, building out robust graphic design to accompany their services was a high priority. The process includes custom designs on a per-need basis, one round of revisions, and delivering print-ready files for the client and their team to use.