RCS-CM
General Contractors
Los Angeles, California
1. Brand Guidelines
Services include:
RCS-CM is a full-service construction management firm in Southern California. Because of their longstanding presence, we did not make any changes to their logo but instead compiled brand guidelines that convey RCS-CM’s high-caliber capabilities. Also included:
Creating a mood board based on what we knew about the client's desired look and feel.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.
2. Website Transfer
rcs-cm.com | Services include:
Our client at RCS-CM didn’t want to make any changes to their website; they only wanted to get it on a platform for their marketing team to manage on an ongoing basis. Our work included:
Transferring website content as-is onto Squarespace’s platform
Mobile and SEO optimization
Coordinating with the client to make any adjustments
Website launch and ongoing management
3. Blogs & Email Campaigns
Services include:
We create ongoing marketing materials that show off RCS-CM’ work and extensive experience. Monthly email newsletters include:
Industry insights & updates
Project spotlights
Company & team happenings
Educational articles & information
4. Social Media Management
Services include:
Our strategy for social media is to represent RCS-CM’s work with high-quality images and copy. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes:
Regular check-in calls to discuss strategy and projects
Batching content to fill the 9 spots on the grid
Custom copywriting in distinct brand voice
Client approval of every image and caption before posting
Want to see more?
This is just the foundation — explore more of our craftsmanship below.