Construction Trades

Propel Build

Dallas-Based Construction Firm
Dallas, Texas

Photography by Cameron Pitts

1. Brand Guidelines

Services include:

Propel Build is a residential real estate builder in Dallas-Fort Worth, Texas. We did not make any changes to their logo but instead compiled brand guidelines that convey Propel’s high-caliber capabilities. Also included:

Creating a mood board based on what we knew about the client's desired look and feel.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.

2. New Website Audit

propelbuild.com | Services include:

Our team created Propel Build’s new website from the ground up. Careful attention was paid when it came to organizing the client’s project and corresponding images within the website portfolio. By working with the client, we were able to sort the images and receive the necessary project info. Other services included…

Designing the website layout
Copywriting based on Woodcliff Builders’ brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics

3. Social Media

Services include:

Our strategy for Woodcliff Builders’ social media presence was to represent their work with high-quality, professional photography combined with eloquent and concise copy written in their brand voice. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes…