Marsha Kotylar Real Estate Group
Real Estate Agents
Montecito, California
“I cannot say enough great things about the team at Clever Punch. They are very helpful to our busy real estate team, they are "out of the box" thinkers, offer creative solutions, and provide tremendous support to help market our listings. Having their collaboration and the great energy they bring also makes our jobs more fun. I would recommend Clever Punch to any firm in the housing industry or any other local industry for that matter.”
Marsha Kotlyar | Owner
1. Rebrand
Services include:
Marsha Kotlyar Estate Group is a premier real estate team that represents luxury homes, beachfront estates, and land parcels in Santa Barbara County. They are an experienced, high-class, relationship-focused company that cares about every person and every detail. We began by designing and establishing a new brand identity; this process included…
Creating a mood board based on what we knew about the client's desired look and feel.
Presenting several distinct, custom logo selections for the client to choose from.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Choosing a font family and color palette for the website and other marketing materials.
2. Social Media Management
Services include:
Our priority in supporting Marsha Kotlyar Estate Group's marketing was for their focus to be spent building client relationships. For social media, our team worked hard to produce ongoing content that was polished, engaging, honest, and in high taste. Scope of work included:
Monthly check-in calls to discuss strategy and projects
Batching content to fill the 9 spots on the grid
Custom copywriting in distinct brand voice
Client approval of every image and caption before posting to Instagram, Facebook, and LinkedIn
3. Videography | Business Introductory Video
Services include:
People want to see who they’re going to work with — especially in the homebuying process. Meet Marsha Kotlyar and the Team. " In making this video, Clever Punch services included storyboarding, scriptwriting, videography, editing, and day-of support.
4. Listing Copy & Brochures
Services include:
The MK Group team relied on Clever Punch to generate high-quality listing copy and brochures to accompany them. For this process, our services included:
Occasional listing walkthroughs
Copywriting for long and short listing descriptions
Round of edits with the client
Custom brochure design for properties on a per need basis
Other Work Samples
Email Signatures
Business Cards
Email Campaigns
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This is just the foundation — explore more of our craftsmanship below.