Construction Trades

Matt Shaw Concrete

Premier Concrete Contractor
Santa Barbara, California

marketing photos for concrete

1. Brand Guidelines

Services include:

Matt Shaw Concrete Inc. is a premier concrete contractor that services Santa Barbara County and surrounding areas of California. They value every client and are straightforward in their approach to work—Get the job done, and done exceptionally well. The first step in our process was to conceptualize three distinct logo options for the client to choose from. The process also included:

  • Creating a mood board based on what we knew about the client's desired look and feel

  • Selecting a distinct font family to coordinate with the client’s branding

  • Choosing a color palette for the website and other marketing materials

2. New Website

mattshawconcrete.com | Services include:

We created a website that shows off Matt Shaw’s top-quality work and extensive experience. The process included:

  • Designing the website layout

  • Copywriting based on the client’s brand voice

  • Building the custom website in Squarespace

  • Reviewing with the client in real-time via ZOOM

  • Optimizing the site for basic SEO tactics

  • Maintenance updates ongoing

3. Social Media

Services include:

Our strategy for Matt Shaw’s social presence is to represent their work with high-quality images and succinct, educational copy. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes:

  • Monthly check-in calls to discuss strategy and projects

  • Batching content to fill the 9 spots on the grid

  • Custom copywriting in distinct brand voice

  • Client approval of every image and caption before posting

social media marketing for concrete

4. Blogs & Email Campaigns

Services include:

We created ongoing marketing materials that showcased Matt Shaw’s projects and conveyed industry updates. Monthly email newsletters include:

  • Project spotlights

  • Local business spotlights

  • Company updates

  • Landscape resources relevant to Santa Barbara

email marketing for concerete

Other Work Samples

Professional Photography

marketing photos for concrete

Print Materials

mail marketing for concrete

Business Cards

marketing materials for concrete

Want to see more?

This is just the foundation — explore more of our craftsmanship below.