Construction Trades
Matt Shaw Concrete
Premier Concrete Contractor
Santa Barbara, California
1. Brand Guidelines
Services include:
Matt Shaw Concrete Inc. is a premier concrete contractor that services Santa Barbara County and surrounding areas of California. They value every client and are straightforward in their approach to work—Get the job done, and done exceptionally well. The first step in our process was to conceptualize three distinct logo options for the client to choose from. The process also included:
Creating a mood board based on what we knew about the client's desired look and feel
Selecting a distinct font family to coordinate with the client’s branding
Choosing a color palette for the website and other marketing materials
2. New Website
mattshawconcrete.com | Services include:
We created a website that shows off Matt Shaw’s top-quality work and extensive experience. The process included:
Designing the website layout
Copywriting based on the client’s brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics
Maintenance updates ongoing
3. Social Media
Services include:
Our strategy for Matt Shaw’s social presence is to represent their work with high-quality images and succinct, educational copy. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes:
Monthly check-in calls to discuss strategy and projects
Batching content to fill the 9 spots on the grid
Custom copywriting in distinct brand voice
Client approval of every image and caption before posting
4. Blogs & Email Campaigns
Services include:
We created ongoing marketing materials that showcased Matt Shaw’s projects and conveyed industry updates. Monthly email newsletters include:
Project spotlights
Local business spotlights
Company updates
Landscape resources relevant to Santa Barbara
Other Work Samples
Professional Photography
Print Materials
Business Cards
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This is just the foundation — explore more of our craftsmanship below.