General Contractors
MAREN Construction
Commercial & Healthcare
Atlanta, Georgia
“Clever Punch has been a lifesaver for us with their creativity and knowledge of social media and web. They are super organized, which helps keep us on track even in the midst of our busiest work weeks. Grateful for their expertise and efficiency!”
Andy Weber | President, MAREN Construction
1. Brand Guidelines
Services include:
MAREN’s is a leading construction firm offering expert project management, innovative solutions, and personalized service to clients seeking excellence in every build. For MAREN, we offered a website audit and refreshed their branding. The process included:
Presenting polished Brand Guidelines to give a clear picture of their identity and branding, all in one place.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.
2. Website
marenconstruction.com | Services include:
We crafted MAREN's website from scratch, drawing inspiration from their unwavering commitment to construction excellence and client satisfaction, resulting in a standout digital presence that sets them apart in their industry. Other services included…
Designing the website layout
Copywriting based on the client’s brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics
3. Social Media
Services include:
Our strategy for MAREN’s social presence was to showcase their exceptional work through captivating imagery and concise, insightful content. We believe in the power of consistency to build a unified online identity that converts followers into loyal clients. The process includes:
Ongoing check-in calls to discuss strategy and projects
Batching content to fill the 9 spots on the grid
Custom copywriting in distinct brand voice
Client approval of every image and caption before posting
4. Blogs & Email Campaigns
Services include:
We created marketing materials that showed off MAREN’s projects and conveyed industry updates. Email newsletters included:
Project spotlights
Company updates
Social media CTA’s
Graphic Design Samples
Holiday Card
Business Card
Formatted Resume
Want to see more?
This is just the foundation — explore more of our craftsmanship below.