Construction Trades

Knight Electric

Lighting & Electrical
Santa Barbara, California

1. Brand Guidelines

Services include:

Knight Electric sought guidance in creating a strong professional online presence. The first step in our process was compiling the client’s brand assets into a cohesive brand guideline document. The process included…

  • Creating a mood board based on what we knew about Knight Electric’s desired look and feel

  • Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats)

  • Selecting a distinct font family to coordinate with the client’s branding

  • Choosing a color palette for the website and other marketing materials

2. New Website

knightelectric.com | Services include:

We designed and built Knight Electric’s website from the ground up. By working closely with the client, we were able to create something that would help Knight Electric stand out amongst competitors. Other services included…

  • Designing the website layout

  • Copywriting based on the client’s brand voice

  • Building the custom website in Squarespace

  • Reviewing with the client in real-time via ZOOM

  • Optimizing the site for basic SEO tactics

3. Professional Photography

Services include:

Potential clients want to see who they are going to work with. Showing off your team and environment builds trust far beyond generic stock photos. Here’s what we did:

  • Vetted local photographers (we hold high standards for professional people who do good work)

  • Strategized a comprehensive shot list (we handle all the coordinating)

  • Organized a two-hour photoshoot at one location 

  • Delivered 15-20 images stunning images per shoot

4. Graphic Design

Services include:

When the client came to us, they needed updated graphic design materials to show off their branding, so designing a simple business card was a high priority. The process included two unique business card designs for the client to choose from, one round of revisions, and delivering print-ready files for the client and their team to use.

Want to see more?

This is just the foundation — explore more of our craftsmanship below.