JR Bookkeeping

Professional Services

Financial Services
Ventura, California

“Working with Clever Punch has allowed us to focus on where our time is best spent, serving our clients! They made the onboarding process pleasant and very streamlined. They have been delivering great service since day one. Thank you, Clever Punch, for making us shine!”

Juliana Ramirez | President & CEO, JR Bookkeeping

1. Brand Guidelines

Services include:

JR Bookkeeping has provided Ventura and Santa Barbara counties with peace of mind in their accounting needs since 2012. The first step in our process was compiling the client’s brand assets into a cohesive brand guideline document. The process included…

Creating a mood board based on what we knew about JR Bookkeeping’s desired look and feel
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats)
Selecting a distinct font family to coordinate with the client’s branding
Choosing a color palette for the website and other marketing materials

2. Professional Photography

Services include:

Potential clients want to see who they are going to work with. Showing off your team and environment builds trust far beyond generic stock photos. For JR, here’s our process:

Vetted local photographers (we hold high standards for professional people who do good work)

Strategized a comprehensive shot list (we handle all the coordinating)
Organized a two-hour photoshoot at one location
Delivered 15-20 images stunning images per shoot

3. Social Media

Services include:

Our strategy for JR’s team is to represent their work with high-quality, professional photography combined with eloquent and concise copy written in their brand voice. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes…

Monthly check-in calls to discuss strategy and projects
Regular professional photoshoots
Batching content to fill the 9 spots on the grid
Client approval of every image and caption before posting

4. Email Campaigns

Services include:

Thoughtful, attractive, and informative content keeps readers engaged with your brand. For JR Bookkeeping, blogs and email campaigns aim to provide free and resourceful information that visually is also nice to look at. This process includes…

Monthly check-in calls where we pitch at least 2 blog ideas and discuss email strategy
Picking the client’s brain on industry information relevant to the blog topic
Stunning monthly email newsletters and blog posts