House of a Different Color
Interior Designers
Residential Design Services
Las Vegas, Nevada
“As a small business owner, I tried doing everything myself for a while, but it turns out that that’s exhausting, and I’m just not really great at ALL of the things that need to happen to run a business. Several months ago, I made the decision to pass the marketing torch and found Clever Punch. Right from the initial call with Jade, I felt really good about the company, and I’m really glad I hired them to help our little design business reach a wider audience and elevate our branding. Not only do they provide beautiful marketing assets for us, but there’s also peace of mind knowing that all the weight isn’t on my shoulders alone anymore. The team is great, and I feel like they’re giving me the support I need to grow my business.”
Brittany Bennett | Owner, House of a Different Color
1. Brand Refresh
Services include:
Our client at House of a Different Color approached us for a rebrand of their interior design firm. To begin, we developed three unique logo concepts tailored to their vision. This phase also encompassed:
Crafting a mood board that captured the essence of the client's desired aesthetic.
Finalizing a comprehensive logo package featuring primary, secondary, icon, and wordmark variations in various file formats.
Selecting a cohesive font family that complemented the firm's new brand identity.
Curating a color palette for their website and promotional materials to ensure consistency and visual appeal across all platforms.
2. New Website
houseofadifferentcolor.com | Services include:
Our team designed and developed House of a Different Color's new website from inception to completion. Inspired by Brittany's vision for a seamless user experience, we collaborated closely to ensure the site embodied their unique style and distinguished them within their industry. Additional services encompassed:
Crafting the website's layout to align with the client's aesthetic preferences.
Crafting compelling copy that resonated with House of a Different Color's brand identity.
Constructing a custom website utilizing Squarespace's platform.
Conducting real-time review sessions with the client via Zoom for immediate feedback.
Implementing basic SEO strategies to enhance the site's visibility and performance.
3. Social Media Management
Services include:
For House of a Different Color's social media strategy, our goal was to showcase their projects with captivating imagery and engaging, on-brand messaging. This involved:
Conducting monthly strategy calls to align on goals and upcoming projects.
Creating content batches tailored to maintain a cohesive grid presence.
Crafting custom copy that reflects the firm's unique voice and resonates with their audience.
Ensuring client approval for every post on Instagram, Facebook, and LinkedIn to maintain brand consistency and quality standards.
4. Blogs & Email Campaigns
Services include:
We craft captivating ongoing marketing emails to showcase House of a Different Color's unique personality and design style. Our monthly email newsletters feature:
Interior design inspiration and ideas
Project spotlights
Personal stories from Brittany Bennett
Local community updates
These newsletters aim to inspire and engage our audience, highlighting the distinctive charm and creativity that define House of a Different Color.
Want to see more?
This is just the foundation — explore more of our craftsmanship below.