Greenlee Roofing
Construction Trades
Premier Roofing Company
Bend, Oregon
1. Brand Guidelines
Services include:
Meet Greenlee Roofing, a Central Oregon roofing business with deep familial roots. Because of their longstanding presence, we did not make any changes to their logo but instead compiled brand guidelines that convey Greenlee’s high-caliber capabilities. Also included:
Creating a mood board based on what we knew about the client's desired look and feel.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.
2. New Website
greenleeroofing.com | Services include:
We designed and built Greenlee Roofing’s website from the ground up. The business’s passion for education and quality services helped inspire our process. By working closely with the client, we were able to create something that would help Greenlee stand out amongst competitors. Other services included…
Designing the website layout
Copywriting based on the client’s brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics
3. Social Media
Services include:
Our strategy for Greenlee’s social presence is to represent their work with high-quality images and succinct, valuable copy. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes:
Ongoing check-in calls to discuss strategy and projects
Batching content to fill the 9 spots on the grid
Custom copywriting in distinct brand voice
Client approval of every image and caption before posting
4. Blogs & Email Campaigns
Services include:
We create ongoing marketing materials that show off Greenlee’s projects and convey industry updates. Monthly email newsletters include:
Project spotlights
Education for homeowners
Company updates
Want to see more?
This is just the foundation — explore more of our craftsmanship below.