EcoLawn
Construction Trades
Landscape Design & Install
Santa Barbara, California
“We were looking for someone to work on everything marketing-related so we didn't have to. Clever Punch does a great job handling everything from social media, newsletters, marketing collateral, and website improvements. We love that they only require an hour or less of our time on our monthly call and they take it from there. I would highly recommend working with Clever Punch!”
Chloe Kirk | Partner, EcoLawn
1. Brand Refresh
Services include:
EcoLawn’s professional installation crew specializes in synthetic grass, landscaping and custom carpentry, and their talented design team can help inspire and bring your dream yard to reality. For EcoLawn, we offered a website audit and refreshed their branding. The process included:
Presenting distinct logo refresh options to capture EcoLawn’s desired look and feel
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.
2. Graphic Design
Services include:
Since EcoLawn works directly with homeowners, beautiful graphic design plays a key component in their marketing strategy. We work with the client to design brochures, graphics, direct mail material, and more on an ongoing basis. This service includes:
Creative direction with copy and design elements
Reviews with the client via ZOOM in real-time
Ongoing revisions and print-ready deliverables once the project is finalized
3. Social Media Management
@eco_lawn | Services include:
Our strategy for EcoLawn’s social presence is to represent their work with high-quality images and succinct, playful copy. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes:
Monthly check-in calls to discuss strategy and projects
Batching content to fill the 9 spots on the grid
Custom copywriting in distinct brand voice
Client approval of every image and caption before posting
4. Blogs & Email Campaigns
Services include:
We create ongoing marketing materials that show off EcoLawn’s projects and convey industry updates. Monthly email newsletters include:
Project spotlights
Local business spotlights
Company updates
Landscape resources relevant to Santa Barbara
Graphic Design Samples
Mass Mailer
Print Ad
Infographic
Want to see more?
This is just the foundation — explore more of our craftsmanship below.