Coastal Copy

Professional Services

Print Management Services
Santa Barbara, California

“TBD”

Joe Rizk | General Manager, Coastal Copy

1. Brand Guidelines

Services include:

Coastal Copy has been the leading office machine dealer in Santa Barbara County since the 1960s. The first step in our process was compiling the client’s brand assets into a cohesive brand guideline document. The process included…

  • Creating a mood board based on what we knew about Coastal Copy’s desired look and feel

  • Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats)

  • Selecting a distinct font family to coordinate with the client’s branding

  • Choosing a color palette for the website and other marketing materials

2. New Website

Services include:

We designed and built Coastal Copy’s new website from the ground up. The business needed a platform that boasted of its longstanding presence while also being user-friendly for its members. By working closely with the client, we created something that would help Coastal Copy stand out amongst competitors. Other services included:

  • Designing the website layout

  • Copywriting based on the client’s brand voice

  • Building the custom website in Squarespace

  • Reviewing with the client in real-time via ZOOM

  • Optimizing the site for basic SEO tactics

  • Ongoing maintenance support

3. Professional Photography

Services include:

Potential clients want to see who they are going to work with. Showing off your team and environment builds trust far beyond generic stock photos. For Coastal Copy, here’s our process:

  • Vetted local photographers (we hold high standards for professional people who do good work)

  • Strategized a comprehensive shot list (we handle all the coordinating)

  • Organized a two-hour photoshoot at one location 

  • Delivered 15-20 images stunning images per shoot

4. Social Media

Services include:

Our strategy for Coastal Copy’s team is to represent their work with high-quality, professional photography combined with eloquent and concise copy written in their brand voice. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes…

  • Monthly check-in calls to discuss strategy and projects

  • Regular professional photoshoots

  • Batching content to fill the 9 spots on the grid

  • Client approval of every image and caption before posting

5. Email Campaigns

Services include:

Thoughtful, attractive, and informative content keeps readers engaged with your brand. For Coastal Copy, blogs and email campaigns aim to provide free and resourceful information that visually is also nice to look at. This process includes…

  • Monthly check-in calls where we pitch at least 2 blog ideas and discuss email strategy

  • Picking the client’s brain on industry information relevant to the blog topic

  • Stunning monthly email newsletters and blog posts

Want to see more?

This is just the foundation — explore more of our craftsmanship below.