General Contractors

Clear Construction

Luxury Residential Builds
Santa Barbara, California

1. Full Rebrand

Services include:

Clear Construction is an innovative general contracting company serving Santa Barbara to Los Angeles. Their mission is to bring clarity and efficiency to the construction process. The first step in our process was to redesign Clear Construction's logo and establish a new brand identity. The process also included:

  • Creating a mood board based on what we knew about the client's desired look and feel

  • Selecting a distinct font family to coordinate with the client’s branding

  • Choosing a color palette for the website and other marketing materials

2. New Website

Services include:

To bring Clear Construction’s vision to life, we created a brand-new website from the ground up. The company’s commitment to clarity and efficiency inspired the website’s overall look and feel. By working closely with the client, we were able to create something that would help Clear Construction stand out among competitors. Other services included:

  • Designing the website layout

  • Copywriting based on the client’s brand voice

  • Building the custom website in Squarespace

  • Reviewing with the client in real-time via ZOOM

  • Optimizing the site for basic SEO tactics

3. Social Media

Services include:

Our strategy for Clear Construction’s social presence is to represent their work with high-quality images and concise, professional copy. Consistency is key to creating a cohesive online presence that turns viewers into customers. The process includes:

  • Monthly check-in calls to discuss strategy and projects

  • Batching content to fill the 9 spots on the grid

  • Custom copywriting in a distinct brand voice

  • Client approval of every image and caption before posting

4. Blogs & Email Campaigns

Services include:

We create ongoing marketing materials that showcase Clear Construction’s projects and provide industry updates. Monthly email newsletters include:

  • Project spotlights

  • Local business highlights

  • Company updates

  • Construction resources relevant to Santa Barbara and Los Angeles

5. Graphic Design

Services include:

Since Clear Construction works directly with clients, beautiful graphic design is a key component in their marketing strategy. We collaborate with Clear Construction to design brochures, graphics, direct mail materials, and more on an ongoing basis. This service includes:

  • Creative direction with copy and design elements

  • Reviews with the client via ZOOM in real-time

  • Ongoing revisions and print-ready deliverables once the project is finalized

6. Direct Mail Outreach

Services include:

Since Clear Construction values personal connections, we carried out direct mail outreach on their behalf. This included:

  • Writing and sending handwritten note cards to high-quality leads in their network. This thoughtful approach helps build and strengthen relationships with potential clients, showcasing Clear Construction’s dedication to personalized service and attention to detail.

Want to see more?

This is just the foundation — explore more of our craftsmanship below.