Burdge Architects

Architecture Firms

Architecture, Planning, Consulting
Malibu, California

“Since bringing the Clever Punch team on, they’ve been able to bring our firm’s story to life through well-written blogs and articles, as well as making sure our social media presence is on brand and active. From our initial meeting, we could tell they were very detailed, thoughtful, and personable. We’ve felt extremely pleased and been pleasantly surprised by the feedback we’ve gotten through our email outreach, and we love having more content on our website. They’ve proven to be a great asset to our company — we could not be happier with the results!”

Doug Burdge & Jennifer Hoppel AIA | Presidents, Burdge Architects

1. Website Refresh

buaia.com | Services include:

The client wasn’t looking to make significant changes to their website but sought our recommendations on optimizing it to match Burdge’s brand identity best. The process included:

Reviewing the website with a fine-tooth-comb
Making suggested changes to copy, design, layout, and image selection
Working with the client to finalize and approve our suggested changes
Implementing our changes in-house
Overseeing design and copy maintenance ongoing

2. Email Campaigns

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We create ongoing marketing materials that show off Burdge's quality work and extensive experience. Monthly email newsletters include:

Industry insights & updates
Project spotlights
Burdge company & team happenings
Educational articles & information

3. Social Media

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Our strategy for Burdge’s social media presence is to represent their work with high-quality images and copy. Burdge came to us with a large following, so our goal was to maintain consistency with the content we created on their behalf. The process includes:

Monthly check-in calls to discuss strategy and projects
Batching content to fill the 9 spots on the grid
Custom copywriting in distinct brand voice
Client approval of every image and caption before posting to Instagram, Facebook, and LinkedIn
For Burdge, our team engages with their Instagram following two hours per week

4. Press

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Burdge Architects is one of California’s most reputable and high-end residential architects. Their prestige is familiar to many West Coast publications, and Clever Punch stepped in to support any ongoing press initiatives. Our goal: to create credibility and awareness. Our strategy includes: