Bright Designlab
Interior Designers
Portland, Oregon
“Clever Punch has been a light in our day - helping Bright Designlab to streamline our established brand as well as connect all of the dots online. Before working with Clever Punch, our marketing plan was sitting on the back burner, and we were too busy to ever get to it. The team is great at making sure everything is carefully thought through, that we approve everything in a timely manner, and that the rollout is effective. We are already seeing the uptick in engagement and feel more confident in our brand as a whole!”
Alissa Pulcrano | Principal Designer, Bright Designlab
1. Brand Guidelines
Services include:
Bright Designlab is a Portland-based, women-owned interior design studio. Providing full-service interior design, Bright Designlab’s technical abilities and design aesthetics allow them to stand out among competitors. Our process began with compiling brand guidelines, consisting of:
Culling inspirational images and verbiage to coincide with their brand identity.
Organizing logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.
2. Website Refresh
brightdesignlab.com | Services include:
The client wasn’t looking to make significant changes to their website but sought our recommendations on optimizing it to match Bright’s brand identity best. The process included:
Reviewing the website with a fine-tooth-comb
Making suggested changes to copy, design, layout, and image selection
Working with the client to finalize and approve our suggested changes
Implementing our changes in-house
Overseeing design and copy maintenance ongoing
3. Social Media
Services include:
Our approach for Bright Designlab’s social media presence was to represent their work with high-quality images and playful yet technical copy. The process includes:
Monthly check-in calls to discuss strategy and projects
Batching content to fill the 9 spots on the grid
Custom copywriting in distinct brand voice
Client approval of every image and caption before posting to Instagram, Facebook, and LinkedIn
4. Blog Articles & Copywriting
Services include:
We created ongoing blog articles that showed off Bright’s unique personality, quality work, and extensive experience. Topics included:
Project spotlights
Bright company & team happenings
Educational articles & information
Employee bios
Want to see more?
This is just the foundation — explore more of our craftsmanship below.