Professional Services
Brashears & Newendorp
Personalized Insurance Solutions
Santa Barbara, California
“Partnering with Clever Punch has been an absolute delight. We came to them with a multitude of ideas for revitalizing our logo, color schemes, website, and sales collateral, but we lacked both the time and expertise to bring these concepts to life. What sets Clever Punch apart is their profound understanding of our business, achieved through insightful and strategic questioning. This understanding has breathed new life into our brand, and the enhancements they've delivered have honestly blown us away.”
Ken Newendorp | Partner, Brashears & Newendorp
1. Brand Guidelines
Services include:
Brashears & Newendorp sought guidance in creating a strong professional online presence. The first step in our process was compiling the client’s brand assets into a cohesive brand guideline document. The process included…
Creating a mood board based on what we knew about Brashears & Newendorp’s desired look and feel
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats)
Selecting a distinct font family to coordinate with the client’s branding
Choosing a color palette for the website and other marketing materials
2. New Website
Services include:
We helped designed and create Brashears & Newendorp’s website from the ground up. By working closely with the client and their own personal website developer, we were able to create something that would help Brashears & Newendorp stand out amongst competitors. Other services included…
Designing the website layout
Copywriting based on the client’s brand voice
Coordinating with the client’s personal website developer
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics
3. Professional Photography
Services include:
Potential clients want to see who they are going to work with. Showing off your team and environment builds trust far beyond generic stock photos. For B&N, here’s our process:
Vetted local photographers (we hold high standards for professional people who do good work)
Strategized a comprehensive shot list (we handle all the coordinating)
Organized a two-hour photoshoot at one location
Delivered 15-20 images stunning images per shoot
4. Social Media
Services include:
Our strategy for B&N’s social media presence was to represent their work with high-quality, professional photography combined with eloquent and concise copy written in their brand voice. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes…
Monthly check-in calls to discuss strategy and projects
Regular professional photoshoots
Batching content to fill the 9 spots on the grid
Client approval of every image and caption before posting
5. Graphic Design
Services include:
When the client came to us, they needed updated graphic design materials to show off their branding, so designing a simple business card was a high priority. The process included two unique business card designs for the client to choose from, one round of revisions, and delivering print-ready files for the client and their team to use. We also created:
Print ads
Direct mail printed materials
Flyers
6. Blogs & Email Campaigns
Services include:
Thoughtful, attractive, and informative content keeps readers engaged with your brand. For B&N, blogs and email campaigns aim to provide free and resourceful information that visually is also nice to look at. This process includes…
Monthly check in calls where we pitch at least 2 blog ideas and discuss email strategy
Picking the client’s brain on industry information relevant to blog topic
Stunning monthly email newsletters and blog posts
Graphic Design Samples
Flyers
Magazine Ad
Direct Mail Postcards
Want to see more?
This is just the foundation — explore more of our craftsmanship below.