Women in Construction Event - Sponsorship Opportunities Available!
Last year’s sold out “Women in Construction” event is back! Just two sponsorship opportunities available. An incredible PR opportunity as this event is being marketed and attended by both the SBCA and AIA.
Two Changes to How We Manage Our Client's Social Media Accounts
The housing industry is unique and calls for its own social media management strategy. We are staying current on recent trends and setting the bar as we move forward.
How to Use Social Media for Work (even though you hate social media)
See three tips on how to make the most out of your social media to help promote business.
Press: Built to Last - Giffin & Crane feature in Montecito Journal
Interview article featuring cofounder of Giffin & Crane, Bruce Giffin.
Marketing Ideas for Businesses that are 100% Referral Based
If your business is referral based, here are 7 ideas to stay top of mind with your network of connections.
Meet Three New Clients, and Our New Account Manager!
Our team & clientele are growing, and we’re super excited about it!
How Can My Business Get Press?
Here’s the step-by-step strategy we use to getting great press for our clients. Read all about it here!
Clever Punch Website 2.0 is LIVE
We’re sharing the pricing of our services publicly for the first time (gasp!) Plus, two new services based on your feedback.
4 Photography Tips for Any Beginner
Here are 4 principles to help you take better photos and give your business that WOW factor!
2019 Clever Punch Project Recap
Our first year in business has been nothing short of FANTASTIC. See highlights from 10 projects we had the privilege of working on in 2019.
Clever Punch is Hiring - Marketing Account Manager
Clever Punch's Marketing Account Manager helps accomplish our client's scope of work on a weekly and monthly basis. Each client has an array of tasks that relate to their big picture over-arching goals.
What Are Your Core Values?
As with most terms in marketing, the definition of Core Values is subjective. To us, Core Values define the way you work and give your team a level to strive for. They are your pillars of truth, the principles you've learned over time that guide the way you do business.
10 Questions To Ask Your Website Developer
Most business owners would answer that the no. 1 reason they are putting off a new website is because of the time they think it will take them personally to be involved in the build. Do you think it’s all on you to decide what it should look like and say?
What IS Marketing?
Is it the same as advertising? Does my business need marketing if I've always gotten by with referrals? Why do I feel like I can't trust marketers? It sounds expensive, Is it worth it? How can I get the best value for my marketing dollars?
What IS Branding?
What is Branding?
But first, why should you care? The short answer is that people buy from and work with businesses that they know and trust.
32 Lessons from my 1st Year in Business
I came up with 32 lessons I’ve learned along the way. If you are a business owner, I’m sure you will relate. If you want to be a business owner, you have an exciting journey ahead of you.
Seven Questions to Ask BEFORE Branding or Marketing your Business.
In this series of articles, were going to cut through all the noise and jargon out there and help you learn exactly what you need to know when it comes to marketing. We will answer the questions you have been wondering, and can never seem to get a good answer for.
FORE! SBCA Annual Golf Tournament
Every year the Santa Barbara Contractors Association hosts an annual Golf Tournament. This year is was at Glen Annie. Clever Punch Co. was a sponsor along with Hayward Lumber, Landscape Development, Action Roofing, and more.
The Reason We Started Working with the Construction Industry
I’ve been open to meeting all types of business owners, learning about their goals, offering my support … and yet I keep coming back to contractors (or they keep coming back to me.)
The Plan is the Most Important Part
This business was created out of frustration over the lack of good marketers in Santa Barbara. As a Project Manager for a winery I found the marketing and branding process to be the most costly, time consuming, expensive and frustrating task out of everything I managed. So, like all rebellious entrepreneurs, I learned to do it myself.