What Makes a Great Website: The Top Three Features We include with Every Website we Build
It's website season here at Clever Punch with six websites scheduled to launch in eight weeks! Our website service is turn-key and we take everything off our client's plates: website design, navigation layout, collecting and creating all content needed, and writing all the verbiage. We are good at building websites because we are able to quickly understand our clients’ businesses and how people interact with websites.
A lot goes into building a beautiful, credible, and professional site but these are the top three things that make our websites stand out from the rest.
Succinct, Clear, Dynamic Verbiage
People consume digital copy much differently than copy on a printed page – they scan, so web copy needs to be clear, concise, and punchy. Our clients generally agree: the hardest part of building a new website is figuring out what to say. Starting with a 60-minute kickoff meeting, we'll be able to deliver the entire copy for your website in high quality, engaging form.
No dead ends: The bottom of every page should lead to somewhere else
Our goal is to keep people on your website for as long as possible and for them to be motivated to reach out to you after browsing. One way to make this happen is to ensure there are no dead ends and every page ending serves as an invitation to visit somewhere else. Users won't be scrolling back up to click to the next page, their attention span is too short. Navigating your site needs to be seamless, easy, and enjoyable.
Clear Navigation, Clear Call to Action
How many times have you scoured a website clicking every page unable to figure out where a business is located? Information should be easy to find and where to find it should be clear. Business websites are not the place to be poetic or coy; services pages named “Seasonal Offerings” or contact pages like “Connecting over Coffee” are left to the hipster coffee shop connoisseurs.
These three tips are just the beginning in making a beautiful, modern, user-friendly website that will excite your ideal clients to reach out to you. If you are interested in learning more, you can find additional information here. Better yet, all new websites, updates, and maintenance are included in our ongoing marketing support packages. See our prices and what we can do to elevate your website presence here.