You know how the saying goes – new year, new something. No matter how you spin it (business, goals, team, etc.), it’s easy to feel like everyone is setting up for their best year yet. We get it – the myriad of possibilities can be overwhelming.

If you're feeling that nudge to elevate your business’s marketing once and for all, you aren’t alone. Forecasts are predicting one of the most economically stable years in a while, which means that now is an opportune time to seize the reins of your marketing strategy and steer it toward success. Maybe 2024 is the time to take your approach a little more seriously, and if it is – here are three goals you can set to challenge yourself to build better marketing for your business.

Challenge: Revisit Your Ideal Customer

Knowing your ideal customer with laser precision is one of the golden keys to marketing success. Challenge yourself this month by taking time to revisit exactly who you want to work with in the year ahead (and even if you think you know – it’s definitely worth revisiting). Ask yourself: Who are they? What fuels them? What online platforms do they use? Get specific and clear – you’ll be surprised to find that knowing your ideal client will drastically streamline your marketing. When you know who your perfect client is and how they think, you’ll be able to create marketing materials that appeal to them.

Challenge: Swap Out Generic Images for Original Photography

When it comes to photography, generic stock images don’t cut it. Potential clients can sniff it out quickly, and, truthfully, they want to see work that’s actually yours and see who they’ll be working with. We get consistent feedback from clients that our photoshoot services are at the top of the list for most-loved marketing efforts.

Challenge yourself to build an image portfolio and swap stock photos for real, images of your business. If that goal feels too daunting, start small! Set a goal to schedule one photo shoot within the first quarter of the year. The proof is really in the punch on this one – project and team images constantly outperform literally anything else we post.

Challenge: Engage More Than You Scroll

It’s time to flip the script with your time spent on social media. Instead of consuming content passively, challenge yourself to actively engage online. Don’t overthink it: set a timer for 30 minutes to log on and reach out, comment, like, and follow new businesses or key relationships.

The digital world is a two-way street, and participation goes a long way. Building connections will expand your network and keep you at the top of your audience’s mind. We pride ourselves on being able to do a lot without our clients, but at the end of the day, you’re going to know the key people and businesses in your network and how to best interact with them.

Carving a Clear Path to Success

We get it; there’s a lot out there when it comes to how you could improve your marketing. Don’t let the shame of not knowing get the best of you – simplicity and clarity are a better motivator, anyway. These challenges are just the start when it comes to improving your marketing. If you're serious about leveling up your strategy in the year ahead, let's chat.