The CP Approach to Generating Leads

It’s no secret that business is slowing down in the housing and construction industries. For many business owners, it’s time to face the reality of these changes and adjust to the shifting market. For the past five years, construction business owners' biggest challenges have been all about trying to keep up –hiring, supply chain issues, and quality of work. With this slowdown, challenges are shifting to needing leads, trimming labor overhead, and keeping projects in the pipeline. Now is the time to pivot and rethink your marketing. What are you doing to bring in leads? 

A Personalized Approach to Lead Gen

The typical approach to lead gen involves casting a wide net as quickly and efficiently as possible, including mass mailers, spammy emails, and disorganized cold calling. The problem with this strategy is that it often sacrifices personalized messaging and genuine human connection. While this method might result in impressive numbers, it doesn’t typically lead to qualified relationships or direct sales. Instead, we’ve found success by taking a more human approach and pursuing promising leads through personalized outreach. 

The Strategies We Recommend

Lead generation aims to guide potential clients through the sales funnel until they’re ready to reach out and have a conversation. Unlike sales, lead generation focuses on the crucial steps between making that initial connection and closing the deal. We take a personalized approach, using strategies like direct messages on social media, LinkedIn outreach, personalized emails, and even handwritten cards to build trust and keep your business top of mind. While we can still cast a wide net, we prioritize targeted, intentional efforts that nurture relationships and produce results. 

Using LinkedIn For Your Business

Are you curious about which Lead Gen tactics have been the most successful? LinkedIn is tops on our list! It’s not just a platform for making connections—it’s a tool for building relationships that can turn into real business opportunities. By consistently engaging with your network, sharing valuable content, and reaching out with personalized messages, LinkedIn helps keep your business front and center. LinkedIn is just one of the many lead gen services we offer. 

Adapting your Business Approach

Are you ready to pull up your big boy pants and face the reality that things are slowing down? It’s time to trim the fat and focus on your lead gen initiatives. How can we help? Either reach out to ask for a FREE copy of our LinkedIn Lead Gen process, or schedule a call to learn more about hiring us to do it for you. By taking a personalized, intentional approach—whether through LinkedIn outreach, direct messaging, or other targeted efforts—you can keep your business top of mind and foster relationships that lead to real results.