Do you want reliable lead generation? Of course! But how do you achieve it? Lots of people want silver bullet marketing tactics to grow their business, but in our experience, they don’t exist. We’ve found that the best guarantee for consistent sales is to put marketing building blocks in place first, and then layer up with lead generation services. Our process is like a machine. Once built, it churns out stable, consistent lead generation for businesses. Here's how we do it.

Step 1 | Strategy: Why Do You Need a Plan and Why Does It Matter?

Before any lead generation can take place, it's crucial to have a clear and tailored marketing plan that considers your industry, target audience, and unique business needs. Without a plan, you risk wasting time, money, and resources on misguided marketing efforts that won't lead to actual conversions. Before we sign a client, we work with them to create a tailored marketing plan that sets them up for success from the get-go. We believe it’s essential for any business, especially those looking to achieve stable and consistent lead generation. Want to see one for yourself? Answer a series of short questions, and we’ll draw up a custom marketing plan – just for you!

Step 2 | Branding: Why Should You Focus on This Before Focusing On Leads?

Your branding needs to be professional and consistent in order for customers to trust you. At Clever Punch, we create tailored branding (in around one to three months) that includes logo design, website creation, and graphic design to attract and convert your target audience. A strong brand is essential for successful lead generation.

Step 3 | Marketing: Creating Content That Speaks to Your Audience

Once a lead finds you and has a good first impression (branding), they will dig deeper. This is where content comes in; blog posts, social media campaigns, or email marketing tailored to your audience's needs and interests. At Clever Punch, we make sure to create content that is interesting, relevant, and designed to educate viewers about what you do and why you're different. By creating valuable content that speaks to your target audience, you can build trust and credibility, which will ultimately lead to more curiosity and conversions.

Step 4 | Lead Generation: Strategic Steps to Send Leads Your Way 

Once we have a firm foundation (that’s the plan, branding, and at least three months of marketing content), we can have a strategic conversation about layering lead generation tactics. At Clever Punch, we’re continuously building out our lead generation services – which so far includes Google Ads, SEO, direct mail, Instagram and Linkedin outreach, and lead nurturing. A solid marketing foundation is crucial for successful lead generation. Without it, the money spent on leads may be wasted if folks aren’t impressed with what they see in your branding and website. Discerning clients can sniff out any sort of fraud – having a strong, cohesive presence always means a higher likelihood of conversion.

The Tortoise Wins the Race

In the tale of the tortoise and the hare, it was the slow and steady tortoise who won the race. The same applies to our approach to lead generation – we don’t work with companies looking for quick wins or overnight success. It's about creating a solid and dependable process that will drive consistent results over time. By focusing on foundational marketing projects, we're confident that we can help clients achieve the stable, consistent, and dependable lead generation that they're looking for.