2025 Economy Predictions and Marketing Trends
What’s on tap for 2025? The economy seems to be catching its breath. According to the Congressional Budget Office, GDP is expected to grow at a moderate 1.9%, inflation will ease to 2.2% (finally hitting the Federal Reserve’s target), and unemployment might tick up slightly to 4.4% by mid-2026. In other words, no wild economic roller coasters this year—just steady, manageable progress. After the uncertainty of the past few years, this stability is a welcome change. It’s a great time to focus on growing your business and making strategic moves.
What Marketing Trends Will Matter in 2025?
AI: Your New Best Friend (With a Caveat)
AI continues to change the game for marketers, making content creation faster and more efficient than ever. But there’s a catch—people can spot generic AI-generated copy a mile away. To stay ahead, use AI as a tool, not a crutch. Let it handle the basics while you fine-tune the tone to match your brand’s voice. It’s like having an overachieving intern: you still need to supervise. Beyond writing, this year could see AI impacting areas like video and graphic design in exciting ways.
People > Brands
Thank you to Andrew Tomlinson for sharing this VERY interesting article about how people are falling out of love with brands, and care more about who is behind them. In 2025, Americans are gravitating toward authenticity, valuing real connections over faceless brands (and experts think it has to do with the loneliness epidemic). The takeaway? Showcase your team, your story, and your personality. This is especially important in industries where trust and relationships are key. If this resonates with you, here’s the article for deeper insights: People Are the New Brands.
Short-Form Video Dominates
TikTok, Reels, Shorts—whatever you call them, short-form videos are where it’s at. They’re quick, they’re catchy, and they work. These bite-sized clips are perfect for capturing attention in a fast-paced digital world. We’ve added reels to all of our client's content and are eager to keep pushing for a simple, consistent, and effective process when it comes to short-form videos.
The Bottom Line
2025 looks to be shaping up as a year for steady growth. From AI-driven efficiency to building real connections and capitalizing on short-form video, this is your chance to elevate your marketing game. Let’s embrace these trends, focus on authenticity, and make this a year to remember—for all the right reasons. Here’s to your success!