Construction Trades

Arroyo Seco Construction

Landscape & Design
Santa Barbara, California

“Working with Clever Punch has encouraged us to pay closer attention to our web presence to communicate our work more accurately. We're most impressed with how organized they are and how fine-tuned their marketing services are to make it as simple as possible for us. We really appreciate the team's willingness to get creative; our new logo development is so beautiful!”

Nicole Biergiel | Office Manager, Arroyo Seco Construction

1. Brand Guidelines

Services include:

Arroyo Seco Construction sought guidance in developing an innovative and refined presence in both digital and print media. The first step in our process was compiling the client’s brand assets into a cohesive brand guideline document. The process included:

Creating a mood board based on what we knew about the client's desired look and feel.
Organizing a final logo set (including primary, secondary, icon, and wordmark logos in all formats).
Selecting a distinct font family to coordinate with the client’s branding.
Choosing a color palette for the website and other marketing materials.

2. New Website

arroyosecoconstruction.com | Services include:

We thoughtfully crafted a website that represents Arroyo Seco Constuction’s skilled artistry and extensive experience. The process included:

Designing the website layout
Copywriting based on Arroyo Seco’s brand voice
Building the custom website in Squarespace
Reviewing with the client in real-time via ZOOM
Optimizing the site for basic SEO tactics

3. Social Media Management

Services include:

We aimed to showcase Arroyo Seco Construction's work on social media through high-quality, professional photography paired with articulate and succinct copy that reflects their brand voice. Consistency is the key to creating a cohesive online presence that turns viewers into customers. The process includes:

Quartly check-in calls to discuss strategy and projects
Regular professional photoshoots
Batching content to fill the 9 spots on the grid
Client approval of every image and caption before posting

4. Blogs & Email Campaigns

Services include:

Creating thoughtful, attractive, and informative content is essential for keeping readers engaged with your brand. For Arroyo Seco Construction, their blogs and email campaigns serve as interactive pieces, engaging their audience through project updates, community outreach, and visually captivating content.

This process includes:

Quarterly check-in calls where we pitch at least 2 blog ideas and discuss email strategy
Picking the client’s brain on industry information relevant to the blog topic
Stunning Quartly email newsletters and blog posts